Ultimate Church Connect Card Template [FREE DOWNLOAD]


– In this video, I’m gonna share with you the ultimate church connect card template. You’ll learn what makes
this connect card so special and why more visitors will
fill out this connect card rather than others and I’ll
even give you the template to download for free. Well, hey there, my name’s Brady Shearer, I’m the CEO of Pro Church Tools and hey, if you like this video,
consider giving it a thumbs up and subscribing. Look, it’s not as easy
to attract new visitors to your church as it once was even just a short decade ago. Barna reported that in the year 2000, almost six in 10 American
adults, 58% to be precise, had attended church in the past month. Fast forward to 2015 and
that number had dropped to just 46%, a decline of
12 full percentage points and that’s a decrease in new
visitor church attendance of just about one percentage
point each and every year. Here’s the bottom line: as culture shifts, attracting new visitors to your church is becoming increasingly more difficult and this is what makes your
church’s connection card so important. Sure, maybe you call
it something different, the welcome card, new
visitor card, I’m new card, or something all together
different, whatever you call it, though, a church connection
card is wildly important to your new visitor experience because once you’ve done the hard work of actually getting a new
family through your doors, it’s imperative that you
capture their information so that they don’t simply
walk out after service never to be heard from again. So, how do we do this? Well, simply put, the most
crucial element of your church’s connection card is the
number of form fields you request from a visitor. The fewer form fields you display, the more cards you’ll have filled out and that logic is pretty
straight forward, right? The easier it is for
someone to do something, the more likely they are to do it but there’s also data and case studies that we have to back this up and whether you’re using
a digital connect card or a physical connect card,
these principles apply. Neil Patel is a well known marketer online and he saw a full 26%
boost in conversion rates on his contact form simply by eliminating a single form field,
dropping his overall number of form fields from four to three. Similarly, ImageScape saw a 120% increase on their form submissions
when they condensed their form from 11 fields to just four and from there they saw a 160% increase when they dropped it all
the way down to three. Here’s the deal: the easiest and most
effective way to receive more church connect cards from new visitors is simply to ask for less information but that’s just part of the story because thanks to Barna, we actually have detailed
information on how new visitors to churches part with their
personal info as well. Barna asked millennials what
kinds of personal information they were willing to give to a church upon a first-time visit. Here are the results: 82% said they were willing
to give their first name, 53% agreed to their last name, 33% were willing to give
their email address, 19% for physical address,
12% for phone number, 6% for social media handles, and a full 15% said they weren’t
willing to give anything. So, how can you actually
start using this information? Well, the question you need
to ask yourself first is what is the fewest number of form fields we need to capture from a new visitor? My personal suggestion
is to have just three or four form fields as this seems to be the sweet spot. Now, at this point you might be wondering, but Brady, I want new visitors to become real active
participants in our church family and, to do that, I need more
information then just a name and email and I totally get that. I understand where you’re coming from. Here’s the good news:
sure, you might need more new visitor information
than just a name and email but you don’t need that information during your first interaction. Think of it this way:
beginning a relationship with a new visitor to your
church is not to dissimilar from any other human relationship and relationships take time. You don’t wanna rush them. There are stages and intervals, everything doesn’t just
happen all at once. Think of it this way: I’m
married to a charming woman named Brittney and to get to the point where we were ready to be married, heck, to get to the point
where we were starting to date, I needed more information
than just her name and her email but during
our first interaction that is all I needed
because, keep in mind, once you have basic
information from someone, you can always follow up with them later to get more information and to move that relationship forward, so, if all you get is a new visitor’s name and email up front, you
can always follow up later to get their physical address, age, marital status, et cetera. On the other hand, here is
what you do not want to do: you don’t wanna be so determined to get all possible information you can from a new visitor during
your first interaction that you scare them off and
then they don’t fill out a new visitor card at all
and you lose them forever. Your number one goal with
your church’s connect card should be to maximize
the number of responses you receive each and every week. And if that means your connect
card form is just three or four fields, so be it. That’s great. Because you can always follow
up with new visitors later. Wanna know what you cannot do, though? You can’t follow up with new visitors if you scared them off with
your 14 step connect card. Do that and you’ll have lost them forever. Now, at this point,
you’re probably wondering okay, Brady, I understand
where you’re coming from with the form fields and
keeping those limited but come on, let’s actually
see your connect card template and I hear you, so, let’s do just that. Right now, you’re looking
at the connect card template that we’ve designed for churches, it’s got a big beautiful
photo on the front with one big next step call
to action, to visit a website. You’ll also notice that we’ve
designed our connect card in the shape of a postcard
rather than a tall skinny card and this is a subtle design choice but I think the postcard
shape feels more friendly and warm while the tall and skinny shape feels
more like paperwork. So, that’s the front side of the card and then on the back we’ve
got four simple form fields, we ask for a visitor’s
name, email, and phone and then we give them
a freestyle form field where they can submit
any questions, comments, or prayer requests that they
may have but that’s not all that’s on the back of the
card because, at the top, we also have a repeat call to action to visit that same website that we listed on the front side of the card. So, what’s this website
call to action all about? Well, imagine this: a new
visitor arrives to church. They find their seats and, you know, they don’t really know
anyone at this new church yet because they’re visiting, so
they’re just sitting there, waiting for service to begin. At this point, what do they do? Well, I they’re like most people, they start observing their surroundings and within a couple of moments,
they look at the seat back directly in front of them
and, of course, they see your connect card. Maybe they pick one up,
pick up those cards, they start glancing at it and they see that big call
to action that simply reads follow along with today’s
experience at lifeabundant.ca. Now, I want you to pay particular
attention to that script: follow along with today’s experience. These five words are chosen specifically to compel a new visitor
to pull out their phone and visit the website listed. And what do they find when
they visit this website? Well, they find our church’s Central Hub. Now, you’re probably wondering, what’s a Central Hub website? Well, simply stated, think of it like a normal church website but with superpowers because the truth is most church websites are just glorified Yellow Page listings, a
place to find information, and that’s about it. Meanwhile, a Central Hub
website is all about next steps. In fact, it’s one easy destination for every single next step in your church. Ministry signups, event
registrations, giving, the calendar, prayer
requests, message notes, and we even put a digital
connect card in there for new visitors that prefer
to fill out a card digitally. One way to think about
a Central Hub website is to think of it like a
bulletin, a church mobile app, and a church website all in one. So, now when a new visitor
checks out this website before service, they can be
introduced to your church in a totally new way, they
can find all the information they need and they can
even take a next step directly from their seats if they choose. It’s kind of like a church
bulletin on steroids. It has all the same information
that a bulletin would but it actually allows your
church and new visitors to take action with that
information then and there, not just read about it. Moreover, with a Central Hub website, you don’t need to worry
about printing costs each and every week and you
don’t have to worry about folding the bulletins, distributing them, all that time and money is reclaimed. And if you’re interested in
learning more about building a Central Hub website, I recommend that you check out Nucleus, Nucleus is a new kind of
church website builder that we created and it’s the world’s first and only Central Hub
platform for churches. If you had to nucleus.church, you can get a 30-day free trial of Nucleus with no credit card required
to see if it might be a good fit for you. Head to www.nucleus.church
and you can sign up for free. Now, the last thing that I
wanna do is take a closer look at the anatomy of our
connect card template because there are five elements that make this connect card so powerful. So, let’s briefly touch
on each of those elements. Element number one, the photo. The entire front side of
our connect card template is covered in a big black
and white photograph. Not just any photograph, though, it’s a photo of real happy
people from our church and this is super important. Do not put a stock photo here, don’t put a photo of a
landscape or a field, put a photo of real
people from your church that are happy and smiling
and here’s the good news: this is actually easier
than you may think. Take this connect card, for example. See the photo right here? Now, this is the card I’m talking about. I took this photo at a church
I had never visited before with my phone. I am not professional
photographer, far from it, but you don’t need to be a pro to capture a great looking photo especially
with today’s camera tech that lives in each of our pockets. To prove this point, I put
together a full case study on how you can take photos
that look great for free using just your phone
and it’s linked below. It’ll teach you everything
you need to know so you can capture a great photo for your connect card template. Okay, element number two,
the frontside website link. We talked about this already. This is the link to your
Central Hub website, this is where new visitors
and long time members alike can follow along with the
service and take their next step. One easy destination for every single next step at your church. Element number three, the
backside website link. We put an identical call to action on both the front and back side of our church connection card because consistency and simplicity are the two pillars of
quality communication. Don’t worry about being
repetitive in this case. Say it again and again until
your church finally starts to get it because by the time
you’re sick of hearing it, they’re likely just
beginning to remember it. Element number four, we have
our actual new visitor form. Keep this form as lean as possible. My suggestion, keep it
to four fields or less because remember, you can always follow up and get more information at a later date. And finally, element number five, your church’s brand color
whether it’s green, blue, or another color altogether,
our connect card template allows you to proudly display
your church’s brand colors so you can maintain a
consistent visual look. Want to know the best part? Well, to make things as
easy as possible for you, we’ve made this connect card
template downloadable for free. You’ll find the link below,
just click on that link, and you can download this
connect card template for free. Do keep in mind that this
is a print-ready file, so it’s a vector file meant
to be edited within a program like Adobe Illustrator. Of course, the connect
card is just the first step in your relationship with a new visitor. So, what comes next? Well, the follow up sequence comes next and we have a free video on that as well that we call the new
visitor freebie followup, it’s also linked below, so
make sure to watch that video so you can develop a full
strategy for new visitors. And if you’re wondering
how you should talk about your connect card in service,
you know, how should you ask new visitors to fill it
out from stage, well, we’ve got a video for that too, it’s called the Two Step
Church Announcement Formula, also free, it works like a
charm, it’s also linked below. Did you learn something
cool in this video? If so, make sure to subscribe
to this YouTube channel by clicking the Subscribe button below and if you want to download my connect card template for free so you can create your own in minutes, make sure to click the
link below this video to get access to this free download also. Now I’m gonna turn things over to you. We talked about keeping
form fields limited on your church’s connect
card in this video, so here’s my question for you: if you had to choose,
which type of information would you prefer to get
back from a new visitor? Their email or their phone number? Now, remember, you can only choose one. Email, phone, which would
your church prefer to receive? Let me know by leaving
your answer in the comments on this YouTube video. (upbeat music)

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